Joakim Borg

A Creative Product Director who creates delightful experiences that exceed business objectives.

2019 -

VP Product Experience • Product Director • Creative Director • Product Designer

Location

Sweden • Hungary

Achievement

Raised the NPS from 21 to 70 on the main product by implementing a new brand a new experience.

About BIMobject

The worlds largest platform for distribution of product information to the construction industry.

2019 -

Creative Director • Product Designer

Location

Sweden • China

Achievement

Mionix’s new branding and products got picked up by Elgiganten in Scandinavia and MediaMarkt in Germany.

About BIMobject

Mionix is a gaming peripheral company creating its own products distributed across US, Europe, and Asia.

2019 -

Conceptual Designer • Master Thesis

Location

Sweden • Canada

2020-2024

Finding Product Market Fit Retention and Engagement Growth Strategy etc.

2012-2013

Product Design Conceptual Design Prototyping etc.

2007-2014

Master of Science in Engineering, Industrial Design Engineering

2023 BIMobject

Reach Product Market Fit

2023 BIMobject

Desktop Application

2020 BIMobject

Rebranding

2016 Mionix

Rebranding and Product Strategy